Content is King
Content is king to visitors and search engine spiders. This is a well-known web mantra meaning that well written, informative text content is your website's key to success. Readable, keyword rich text will get prospects to your web page and keep them there.
No one knows your business better than you, so we ask you to write about 250 words for each informational page: home page, about us, services/products, and portfolio/testimonials. By following our tips for writing good content, you will help us create a website that attracts visitors and turns them into customers. Your home page should highlight the benefits you have to offer potential customers. Explain how your company differs from your competitors.
Use Informal, Active Language. Make Your Content Informative
Keep your language friendly, informal, and jargon free. You're trying to communicate with potential customers, not show off your vocabulary skills. Put yourself in your prospect's shoes. Tell the reader what would you would want to know about the product or service you're selling.
On your home page, the product or service introductory information should stress the benefits you have to offer. Use the benefits to entice visitors to learn more. When they go deeper into the site, start selling the features.
Avoid Overdoing Keywords and Phrases
You're writing for humans, not just search engine spiders! Keywords are important and your content should contain two or three instances of your most important keyword phrases. But the writing should not sound stilted or over-optimized to your human readers.
Proofread And Spell Check! Write and Re-write!
We will proofread and help you polish your content for the web, but a well-written final draft goes a long way toward helping the site-building process go smoothly. Writing anything takes time, effort, and patience. Writing copy for your Web site is no different. And it's vitally important. Good Web site copy makes a site easier to promote to both search engines and customers.
Pictures are pretty, but content is king.